Tobacco companies are pouring money into e-cigarettes and making them attractive to teens. Why is nobody stopping them?
The modern sweet shop has long removed from its window the screw-top glass jars full of gobstoppers and lemon sherbets that used to tempt kids to spend their pocket money on the way home from school. Instead, there is an array of slim boxes in a rainbow of bright colours. “Banana ice”, “pink lemonade”, “blueberry sour raspberry”, “cotton candy ice”, they are labelled.
The jewelled boxes contain Elf bars: disposable e-cigarettes. The rules say they are for adults only. Under-18s are not allowed to buy them, even if they wander in to look at the confectionery that is also for sale in some of these shops. But everyone knows the pretty toys also end up in the hands of children, who may even have learned how to use them from influencers on TikTok.
Sarah Boseley is the Guardian’s former health editor
