Walk the Line attracted only 3 million viewers for its hyped launch episode on Sunday night

It was billed as the programme that would revive Simon Cowell’s fortunes – but his new primetime television format, Walk the Line, has instead been comprehensively beaten in the ratings by the high-brow quizshow Only Connect.

The new ITV show began its six-night run on Sunday night, in the hope that the format could bring back the success of his now defunct The X-Factor. Instead, Walk the Line’s ratings have fallen off a cliff as Cowell struggled to recapture the combination of emotional backstory, audience excitement and musical appeal that gave him two decades of television success.

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