AN Asda shopper couldn’t believe their luck after opening a tub of Cadbury Hero and spotting a huge change to some chocolates.
Shocked customers flocked to social media to share their surprise at the change to the Christmas favourite.
1
The lucky shopper opened the famous tub to find the Cadbury Twirl was much BIGGER than the bitesize version usually found inside.
Posting in the Extreme Couponing and Bargains Facebook group, they said: “Upon noticing, I noticed the Twirls are bigger than normal. Is this a new thing?”
The 600g box of Heroes is currently being sold at Asda for £4.
The Facebook post has attracted more than 1,100 likes and 480 comments so far, with some commenting that they had also noticed the change.
One social media user said: “I got a box from Asda and mine too had a full size Twirl.
“Thought I’d won big and grabbed them.”
Another said: “I opened a box yesterday and found two. Couldn’t believe my luck.”
Mondelez, the US food giant which owns Cadbury, told The Sun supply chain issues have affected the availability of bitesize Cadbury Twirl products.
Most read in Money
A spokesman said: “To ensure we can continue to bring our loyal consumers the products they know and love, we have temporarily substituted bitesize Cadbury Twirl in Heroes Tubs, to the slightly larger Cadbury Twirl 21g.
“Rest assured consumers can enjoy the same amount of chocolate as before with the overall weight of the product remaining the same.”
It’s not the first time Cadbury has been hit with supply chain issues this year.
In June the chocolate firm has reported that supply chain issues had hit stocks of Flakes.
In August, it was also reported that Brits faced a shortage of Mars bars due to production issues.
It comes as a number of big manufacturers are being criticised for shrinking the size fo their products, while keeping prices the same.
This is known as shrinkflation – a term made up of two separate words: shrink and inflation.
This means that consumers will be paying more per given amount.
Rising the price per given amount is a well-oiled strategy used by companies, mainly the food and beverage industries, to stealthily boost profit margins or to cement them in times of rising input costs.
It is a form of hidden inflation as shrinkflation often goes unnoticed by customers.
Magnum was recently criticised for shrinking the size of its ice-creams, while keeping the price the same.
If you’re looking for more ways to save at the supermarket, we’ve revealed ten tips to cut your supermarket bills.
And this is how you can get up to £200 in supermarket vouchers for food and essentials.
