YELLOW stickers are often the golden ticket shoppers need for a bargain dinner – and one Iceland fan has revealed the best time to bag them.
They managed to add a 2kg joint of gammon to their basket for just £2.50, by heading to the supermarket first thing in the morning.
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Originally the meat was part of a two for £18 deal, before it was slashed to just £5 and then reduced again to £2.50 just before its “best before” date.
But Iceland had applied the discount early on in the day and only the most eager shoppers had the chance to cash-in.
The shopper revealed this on Facebook page Reduce Your Supermarket Spend.
“I highly recommend checking out Iceland yellow labels in the morning,” she told the group.
Supermarkets will often reduce the price of food nearing its use-by date to shift stock and avoid food wastage, marking them up with the bright yellow stickers.
But the bargain prices can be hard to come by when so many shoppers are hunting down the same deal.
That’s why timing your shop can be essential if you want to make sure you get first dibs on the reduced stock.
Other shoppers chimed in on the tip under the original post.
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One said: “What a bargain – hope you enjoy it.”
While another said: “I got me some Iceland deals today too – I always find they have a fair bit reduced in the morning.”
And a third backed up the theory, as they said: “There’s no particular time, but I got there at about 10.30am to bag my deals.”
Exactly when you’ll be able to snaffle away all the reduced products will depend on your local store though – some shoppers claim to have success later on in the evening instead.
The Iceland shopper shared her find yesterday afternoon, and the label on the bargain meat revealed it was due to “go-off” that same day.
But just because it’s close to its sell-by date, doesn’t mean it’s not still good enough to eat.
And plenty of shoppers normally freeze what they buy, to make the bargains stretch out for a longer time.
But keep in mind that if you don’t freeze the food you buy or eat it quickly enough it could still spoil and go to waste.
So watch you don’t stock up on yellow sticker bargains just for the sake of it, as they won’t last forever and you could waste your money.
A good tip is to ask the staff in the supermarket when they tend to apply discounts, as they’re the people in the know.
You could call ahead to your local store – found on Iceland’s handy locator tool – to check ahead and avoid disappointment.
But once you know the best time, you won’t want to hang around as bargains tend to go quickly – what’s on offer will be subject to availability too.
We’ve asked Iceland just how often it tends to reduce its groceries like this, and we’ll update this story once we know more – so you stand an even better chance at bagging the deals.
But the Iceland shoppers wouldn’t be the first to rave about the benefits of yellow sticker shopping.
One woman revealed how she spent just £163 last year on her food shopping thanks to yellow sticker reductions on food that should have cost a whopping £1,223.
Plus, a mum shared how she manages to spend just £12.50 a week on the entire family’s food shop because of the yellow sticker bargains and more.
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