THIS is the shop you’ve never seen before that sells groceries for 30% cheaper than Sainsbury’s and Tesco.
Richard Williams proudly runs Overstockers and says he’s filled its shelves with budget-boosting essentials.
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And he said customers are shunning traditional supermarket titans – and flocking to his shop instead.
Bestsellers at the Worcestershire store include hotel pillows that cost £5 for a pack of two – but are found for £40 elsewhere.
The store charges £2.80 for a Comfort Intense 58 wash bottle, which costs £4 at Sainsbury’s.
Shoppers can bag nine rolls of premium toilet paper for £3 – £1.95 less than Andrex sells for in Tesco.
Flash cleaning sprays are 50p cheaper than Asda, while Overstockers sells Lynx gift sets at a fraction of their recommended retail price.
Richard previously told The Sun: “We buy from the same places as the supermarkets but we charge our customers less.
“We could make a lot more on some of the products but we decided that we don’t want to rip people off.
“Times are hard and we don’t want people to struggle even more.
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“It means we make less but as long as we can get by, then it is the right thing to do.”
The dad-of-one threw all his money into the shop to get it up and running – and he has no regrets.
Richard says he is able to set lower prices by selflessly cutting his own profit margins – plus boosting his income through his night-time lorry job.
He said: “All the local community comes down here.
“They help spread the word because they want to help their neighbours save cash.
“Before I put anything on the shelves, I check the prices online to make sure that we are really competitive.
“If someone comes up and says they can get it down the road, I’ll price match even if I’m losing money.”
It comes as savvy Brits have revealed how to find the cheapest groceries.
One deal-hunter recently shared his three top tips – including being disloyal to your local supermarket.
The Sun also recently compared the UK’s cheapest supermarkets – revealing you could save almost £20 by switching.
