As Covid restrictions ease, firms predict boom in sales of all things romance, from dating apps to condoms and sex toys

From joining dating apps to buying contraception and sex toys, the return of physical dating has prompted Britons to get ready for what is being billed as a summer of love.

Strict rules on socialising have now been relaxed in England and Scotland, so that people from different households are able to mix indoors or even stay over. The new freedoms have caused sales of condoms, lubricants and toys to soar at Superdrug ahead of what the health and beauty chain says will be a “sexplosion” of activity.

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