You can just imagine the pitch: ‘The vagina candle woman is going to have a frenzy of orgasm chats with stunned couples in crisis. Think of the meme potential!’

Have you ever actually read the first edition of Goop? It’s an astonishingly normal 200-word email in which Gwyneth Paltrow explains she doesn’t only eat brown rice and seaweed, as people think she does – she actually eats normal food, just in quite a healthy way, and anyway here’s a recipe for turkey ragu. Looking at it now, it’s like peering at an ancient relic from a civilisation that no longer exists: an amulet preserved from a past version of an internet, where a celebrity could break the shackles of only being represented via film junkets and glossy magazines to reach out and teach people how to make banana nut muffins using whole grain flour; where a gleaming, $250m lifestyle industry could be built from a single moment of honesty. Now look: it makes more financial sense for Paltrow to sell jade rollers and hair serum than be in another Iron Man movie, and we all know what “conscious uncoupling” and “I steam-clean my vagina” mean. What a heady 13 years it has been.

Anyway, let’s talk about your orgasms lately. Not been very good, have they? What? Does it make you uncomfortable when I make intense eye contact with you and say “orgasm” like that? While affecting a smirk that can only be described as “defiant”? Well get used to it, buddy. Sex, Love & Goop is an absolute frenzy of them.

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