Yorkshire resort wants to transform its bucket-and-spade image to capitalise on domestic holiday boom
Pack away the bucket and spade and roll out the yoga mat. Scarborough is hoping to overhaul its image as a traditional seaside resort by enticing millennials with the promise of surfing, exercise on the beach and dolphin-watching at sunset.
The North Yorkshire town, which claims to be England’s first coastal resort, wants to capitalise on the domestic holiday boom by showing twentysomethings there is more to “Scarbados” than amusement arcades and donkey rides.
