US firm cuts revenue forecast as consumers opt for cheaper animal protein amid cost of living crisis
Sales at the vegan burger maker Beyond Meat have slumped by almost a third as consumers opt for cheaper animal protein amid the cost of living crisis.
The US company, whose plant-based products include burgers that appear to bleed and imitations of sausages and meatballs, has cut its annual revenue forecast in the latest sign that the vegan food bubble is bursting.
