The supermarket hopes its new range will see cash-conscious brides stepping from one aisle to another
Milk, bread, eggs … wedding dress? Brides-to-be can usually be found browsing in chic boutiques or stuffy department stores but now Sainsbury’s is hoping it can persuade them to hit the supermarket aisle instead as they go in pursuit of the perfect wedding dress.
This week its mass market fashion brand, Tu clothing, launched its first bridal collection.
