Sainsbury’s has partnered with Just Eat to offer grocery deliveries in less than half an hour.
The UK’s second biggest supermarket will roll out the service at 175 of its stores by the end of February.
It will give Just Eat users access to more than 3,000 products including milk, fresh fruit and vegetables, and household essentials.
Food for thought: Sainsbury’s joins Tesco, Asda and Morrisons in partnering with Just Eat, whose adverts feature pop star Katy Perry (pictured)
The tie-up comes amid booming demand for rapid grocery delivery.
A slew of firms including Gorillas, Getir and Zapp have popped up offering to deliver thousands of products to shoppers in as little as ten minutes.
Sainsbury’s joins Tesco, Asda and Morrisons in partnering with Just Eat, whose adverts feature pop star Katy Perry, as it bolsters its rapid delivery offering.
Sainsbury’s is also available on Deliveroo and Uber Eats and has its own Chop Chop service, which offers delivery in an hour.
Siobhan McMullan, online sales director at Sainsbury’s, said: ‘We are always on the lookout for more ways to make our customers’ lives easier.’
The partnership will initially be available in London, Edinburgh and Bristol, with plans to reach ‘many more’ cities by the end of the year.
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