Taqueria serves cease and desist order to Sonora Taqueria, whose owners say term is as generic as ‘pizzeria’

A bitter row has broken out between two London taco restaurants over the use of the word “taqueria”, with neither side seemingly willing to fold.

Taqueria, which has restaurants in Notting Hill and Exmouth Market, served up a cease and desist order aiming to prevent another Mexican outlet, Sonora Taqueria, from trading under its current name.

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