As the cost of living crisis bites, consumers are asking how so many businesses have maintained or raised their profits
David Cameron was famously asked the price of bread a decade ago and struggled to answer, saying instead he used an electric breadmaker. The answer was around 47p.
Then, the Tories were struggling to deal with a cost of living crisis and were accused of being out of touch. Now, here we are again a decade later, with the prime minister Rishi Sunak and his chancellor Jeremy Hunt being accused of having no clue. Only now an average white loaf is £1.37 – and this time it’s not just politicians that are under pressure to do something about it.
