Tennis star has the right ingredients to attract billion-dollar sponsorship – but needs to keep winning
The teenage tennis player Emma Raducanu’s fairytale run to US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts.
The 18-year-old, who swept aside her semi-final opponent, Maria Sakkari, in straight sets, will be the first British woman to reach a grand slam final for 44 years when she competes for the US Open title on Saturday night.
