- Fifa confirms move as official beer brand says: ‘This is awkward’
- Budweiser likely to regard step as a major breach of contract
Fifa has confirmed alcohol will be banned for World Cup fans in a major and unprecedented volte-face just 48 hours before the tournament will kick off in Qatar. The news that it will not be sold inside or around the perimeter of stadiums was confirmed by Fifa in a terse statement on Friday afternoon.
“Following discussions between host country authorities and Fifa, a decision has been made to focus the sale of alcoholic beverages on the Fifa Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s World Cup 2022 stadium perimeters.
