CODEMASTERS PLACES GOVERNMENT MENTAL HEALTH AND COVID MESSAGING SIGNS IN GRID, DIRT 5 AND OTHER GAMES
Codemasters has extended the UK Government messaging used on trackside advertising in its racing games to add mental health awareness campaigns.
Geotargeting technology will now see players of Dirt 5, Dirt Rally 2.0 and GRID based in the UK start seeing banners and advertising hoardings with official Government advice on them.
There will be two Government messages on these ads: “Stay Home, Protect the NHS, Save Lives” (the current slogan to encourage people to stay at home during the pandemic), and “Every Mind Matters” (designed to offer support for mental wellbeing).
The COVID-19 health messaging first started appearing in Codemasters’ games last year. Rebellion and King also put “Stay Home, Protect the NHS, Save Lives” ads in their games.
Codemasters will be including its ads with the help of Bidstack, who specialise in geo-targeted advertising banners in games. This ensures that players located outside of the UK won’t receive the messaging.
