Primark has launched its website in the UK to allow customers to browse stock and check availability before heading to stores.
The High Street value fashion retailer has promised its online shoppers its biggest ever range to browse from home, with thousands of products including clothes and homeware.
Followers of fashion: Primark has promised its online shoppers its biggest ever range to browse from home, with thousands of products including clothes and homeware
The website is meant to ‘better connect the journey between searching online and then shopping in store’.
While Primark still does not offer home delivery, the business hopes the website will be a popular resource for customers before heading to their nearest store.
The website has initially launched in the UK and will be rolled out to Primark’s 13 other markets in the coming months.
Primark chief executive Paul Marchant said: ‘This new website and new features mark a significant step forward for our business.’
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