PRIMARK has finally revealed when it will launch a new website for shoppers.
The high street store famously doesn’t sell its clothes and homeware online – much to the disappointment of customers.
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Unfortunately that won’t change, but the new Primark website will let shoppers scout out what’s in store before heading to the shop.
The new website will launch by the end of March in the UK, the company has now revealed.
Then it will roll out to other countries by autumn this year.
In an update today Primark said “The new website will showcase many more of our products and will provide customers with product availability by store.”
Primark first teased a new website last year, exciting shoppers.
The website will let you see what items are available in stores near you so you can check if it’s in stock or not before going out.
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It means customers can find out which stores are stocking their top picks so they know where to find them.
The discounter’s current website shows a snippet of its latest products and directs customers to their nearest store – but it won’t tell them if the item is in stock.
There is also an option to buy a gift card but shoppers are not able to place online orders.
Instead, customers have to turn to YouTubers and social media to get a sneak peek at what deals are in store.
Availability of items and ranges in Primark, like many other stores, can depend on their size.
Primark has 400 stores globally and nearly 200 in the UK.
Shoppers missed out on browsing the rails at Primark during coronavirus lockdowns last year and in 2020.
But shop closures because of Covid and increased shopping online has still not tempted Primark to launch a fully fledged website for buying clothes and other goodies online.
Primark also said that it will cut as many as 400 jobs in a shake up of management staff.
I used to work in Primark and people would hand me their dirty underwear from the changing room and one colleague was once given a poo in a bag
