UK advertising watchdog steps in after chain reportedly receives 5,000 complaints over unavailability of drinks
Britain’s advertising watchdog has stepped in to referee a row over Pret a Manger’s drinks subscription service amid claims it has generated thousands of customer complaints.
The Advertising Standards Authority (ASA) has advised the coffee and sandwich chain to rethink how it advertises the £20-a-month service, which lets subscribers enjoy five barista-made drinks – including hot and iced coffees, teas, frappes, smoothies and hot chocolates – every day.
