Apple is planning to release a ‘feast’ of new products this autumn, according to rumours, including new iPhones, a Mac Pro and revamped MacBook Air.

If the rumours turn out to be true, it would be one of the biggest launch events in the 45 year history of the Cupertino, California-based company.

Respected Apple analyst, Mark Gurman, first revealed the rumours in his Power On newsletter, although nothing has been confirmed by Apple. 

Before the autumn release, Apple has a Spring event, that Gurman said would be an ‘appetizer for what could be a feast of new products in 2022.’

Apple is planning to release a 'feast' of new products this autumn, according to rumours, including new iPhones, a Mac Pro and revamped MacBook Air

Apple is planning to release a 'feast' of new products this autumn, according to rumours, including new iPhones, a Mac Pro and revamped MacBook Air

Apple is planning to release a ‘feast’ of new products this autumn, according to rumours, including new iPhones, a Mac Pro and revamped MacBook Air

This spring he wouldn’t expect more than one Mac announced, one that includes the new M1 Pro chip, which could be a new high-end Mac mini or iMac. 

Last year Apple released the M1 version of the iPad Pro, AirTags, a new Apple TV and a redesigned version of the iMac during its spring event. 

However, Gurman predicts there might be an iPhone SE released in the spring, with a similar design but faster processor and support for 5G networks.

There may also be a new iPad mini that includes the A15 chip found in the iPhone 13, although it is unlikely the spring event will be a patch on the one later in the year. 

Among the products rumoured to be released at the end of the year include four new iPhones, a low-end MacBook Pro, an updated iMac and a new Mac Pro.

Gurman also predicts we will see a revamped MacBook Air, an AirPods upgrade, three Apple Watch versions, as well as low end iPad and iPad Pros.

He said saving new hardware for the autumn, while releasing details of software in the spring, ensures hardware is ready to go, and app developers are prepared.

‘The other reason is more financial,’ he wrote in Bloomberg, saying that releasing hardware in the autumn sets Apple up for a strong Christmas season.

This is good for Wall Street, who would otherwise see a year on year decline, rather than a very strong fourth quarter, as is currently the case. 

If the rumours turn out to be true, it would be one of the biggest launch events in the 45 year history of the Cupertino, California-based company

If the rumours turn out to be true, it would be one of the biggest launch events in the 45 year history of the Cupertino, California-based company

If the rumours turn out to be true, it would be one of the biggest launch events in the 45 year history of the Cupertino, California-based company

The end of year launch is expected to include a mixture of minor updates, major new releases of existing hardware, as well as complementary products. 

This flurry of product releases would follow a relatively fallow 2021, with a minimal number of new product releases.

Software will see iOS 16 and macOS 13 released, with a preview of both likely at the World Wide Developer Conference (WWDC) in June.

What isn’t clear, but heavily rumoured, is a virtual reality headset produced by Apple, with some Augmented Reality features – that would have its own dedicated operating system – which could be previewed at WWDC, but seems unlikely.

Google hits back at Apple for using ‘peer pressure and bullying’ to convince users its iMessage is a symbol of status, report says 

Google is calling out Apple for using ‘peer pressure and bullying’ to convince consumers, specifically teens, that its iMessage is a status symbol and Android is a sign of lower class.

The accusations, published in a report from the Wall Street Journal, is about how the difference between green and blue text bubbles can lead to negative stigma that Apple is said to be profiting off of, according to Google.

WSJ’s report highlights surveys among teens and parents who react with ‘ew, that’s gross’ when another user had green chat bubbles instead of the coveted blue bubbles.

And this is Apple’s way of convincing teens to keep their iPhones or otherwise feel ostracized from the ‘cool group.’ 

Google Senior Vice President Hiroshi Lockheimer tweeted on Saturday: ‘Apple’s iMessage lock-in is a documented strategy.

‘Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing. The standards exist today to fix this.’

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This post first appeared on Dailymail.co.uk

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