DISCOUNTER giant Poundland is making a major change across its more than 850 stores and online in a boost for shoppers.
The retailer is implementing the “biggest change in 30 years” to its merchandise offering by rolling out thousands of new products.
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Shoppers will be able to pick up the new items across the chain’s more than 850 UK and Ireland branches and online.
The full range of new lines will be introduced in a phased approach, with 1,000 available from today in stores.
The remaining 1,000 will make their way on to shelves in the coming weeks, Poundland said.
Meanwhile, 170 lines are available on Poundland’s website from today, rising to 450 in the next few weeks.
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Shoppers can pick up everything from new homeware, to bathroom décor lines and plants from just 50p.
Fans of the bargain discounter can snap up cushions, toys and tech as well.
It comes after Pepco, which owns Poundland, revamped its clothing lines across stores last year, including baby and kids lines.
Tim Bettley, Poundland’s commercial director, said: “Completing the transition of both clothing and home ranges to revamped ranges powered by our parent company Pepco, will not only give our stores a fresh new look, but deliver the amazing value that’s at the heart of our customer promise.
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“A change on this scale is transformational for Poundland and we’re excited to see the customer reaction to these ranges.”
Meanwhile, Poundland is growing its portfolio of stores after opening over 85 in just 70 days before Christmas.
It included 10 branches which welcomed in customers for the first time over two days in December, in what was dubbed “Super Saturday”.
The retailer has opened stores across the UK, including in Falkirk, Scotland, Birmingham and Plymouth.
Some of the new sites have been taken on from former rival Wilko, which collapsed into administration in August last year.
In November, Poundland said it expected to have opened stores in 64 former Wilko sites before Christmas.
It came after Wilko’s last remaining stores shut for good in early October.
But it’s not been all good news for Poundland, which has been closing stores across the UK as well.
The retailer pulled down the shutters on its branch at the Chineham Shopping Centre near Basingstoke on December 31.
A spokesperson said it was closing the site as it was unable to renew the lease.
Meanwhile, Poundland shut its store in Colwyn Bay, Wales on January 5, with locals left devastated.
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Poundland opened its first store in Burton-upon-Trent in 1990, and today has more than 850 stores open across the UK and Ireland.
The retailer employs 18,000 staff, serving seven million customers a week.
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