Now playing at a theater near you: a suspense drama over whether there will be enough popcorn for the summer moviegoing season.
The plot was palpable at CinemaCon, an annual convention for movie-theater operators this spring. The Las Vegas event floor had a festive vibe, coming after two years of pandemic-darkened screens. A-list vendors such as Mars Wrigley (M&M’s, Snickers, Twix) hawked sugary wares near makers of polyester theater-worker vests and seating experts modeling the latest in auditorium recliners.
