HEINZ has launched a brand-new ketchup flavour and it’s going to liven up your summer burgers this year.
The classic brand described the new flavour as an “addition that is guaranteed to elevate a burger or loaded fries experience to a legendary status”.
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Heinz has combined two popular flavours tomato and bacon to make a classic sauce with a fruity twist.
The smoky bacon-flavoured ketchup has hit Iceland shelves nationwide already and is due to be stocked in other supermarkets this week.
Ketchup lovers have already taken to Facebook to rave about the new sauce.
One user said: “My ketchup choice just got a whole lot bacon-ier”
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“It’s lovely and the new pickle one is good too,” said another.
A third user claimed the sauce was: “Perfect on a burger.”
“Aww yes I’m getting this,” said a fourth user.
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Where can I buy the new smoky bacon-flavoured ketchup?
The new smoky bacon-flavoured ketchup is already stocked in Iceland stores nationwide.
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You’ll be able to find them in Sainsbury’s from April 10, Morrisons from April 22 and Tesco from April 29.
Asda shoppers will be able to get their hands on them in June.
The retail price has been set at £3.99 but prices may vary from store to store as the sauce is rolled out.
Heinz has been rolling out a range of different sauces over the past few months but they have not all been a hit.
The Heinz tomato pickle-flavoured ketchup launched in November last year and it divided fans.
Some fans described the flavour as “fundamentally wrong”, while others said it was “worth a try.”
This news came just weeks after Heinz revealed a tomato ketchup pasta sauce.
The sauce comes in a glass jar but matches the Heinz branding and costs £2.50 in Tesco.
It was met with outrage on social media, with several users apologising to Italians for the controversial recipe.
Defending itself, the brand said: “We know Brits often take to social media to air their view on this seemingly controversial use of ketchup and it might upset a few Italians.
“But right or wrong, here at Heinz, we think Ketchup goes with everything!”
Earlier last year we also revealed Heinz Beanz and sauage pizza had returned after being discontinued 20 years ago.
The iconic ’90s pizza costs £3.50 to buy exclusively from Iceland stores.
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Heinz has also released new cheese and beans toasties in collaboration with Cathedral City in Iceland stores.
The toastie combines Heinz Baked Beanz and Cathedral City Cheese, sandwiched between two slices of hearty bread.
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