The wheels have come off the Peloton story and now the company wants its customers to pay for its own repairs.
With Peloton’s shares down about 80% over the past year, the fitness equipment maker is reportedly exploring multiple avenues to cut expenses. One of them: Asking new customers to shoulder some costs. Come the end of the month, Peloton will start charging U.S. consumers for delivery and setup of some of its connected fitness devices, according to its website—a quiet but material change that could have big repercussions on future sales volumes.
