Moonpig is the latest firm to announce plans to float on the London Stock Exchange
Moonpig is the latest firm to announce plans to float on the London Stock Exchange in what promises to be a busy year for global markets.
The online greetings card firm is following in the footsteps of boot-maker Dr Martens, private equity firm Fore- sight and lender Vector Capital in planning a London float.
Other companies including Deliveroo, Trustpilot and Darktrace are also rumoured to be planning initial public offerings in 2021.
Moonpig, which allows customers to design and write cards online and then post them, is hoping to be valued at more than £1 billion, say City sources.
A successful float will generate a windfall for its backers, the largest being private equity firm Exponent.
Moonpig, which also operates the Greetz brand in the Netherlands, has not said yet how much it wants to raise.
But 25 per cent of shares will be up for grabs, and the firm wants to try to win more customers in its core markets of the UK and the Netherlands over the short term, and expand into the US and Australia longer term. It made £41.2 million profit in the six months ending October 31.