The tech giant already has fingers in many, many pies, from cloud computing to groceries, pharmacies to TV streaming

There are probably only two ways in which the growth of Amazon’s empire will be constrained. One is if US regulators decide Big Tech’s reach has gone too far. The other is if Amazon eventually ties itself into knots with its many adventures in unrelated fields and ends up as a confused conglomerate.

The likely purchase of Hollywood studio MGM for $9bn will probably get a regulatory thumbs up. Owning the film studio behind the James Bond franchise does not create a licence to kill when the competition includes beasts the size of Comcast, AT&T and Disney.

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