Once dismissed as a swimming pool drink, rosé is becoming the go-to wine for the French as traditions change

For the French, a glass of chilled blush rosé was once considered a delicate but not entirely serious “swimming pool drink”; a summer apéritif for lightweight, often female, tipplers.

Real wine lovers would select a red heavy with tannins, or a traditional white – both considered the true expression of French terroir, the untranslatable concept encompassing not just the soil in which the vines grow but also the natural, geological climatic and cultural elements associated with it.

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