Nike is selling virtual metaverse trainers for an eyewatering $80,000 – and rare ‘digital skins’ are going for even MORE

FASHION-MAD metaverse users can now parade about in virtual Nike trainers if they have a few thousand going spare.

People are paying more than $80,000 for some rare pairs – and it doesn’t look like they even get real ones to go with it.

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As if that wasn’t pricey enough, buyers can get their hands on digital vials to change their appearance.

These are going for anything between $2,500 for more common designs, up to $449,000 for the rarest.

The clothing giant has launched a collection of 20,000 NFT sneakers after buying virtual designers RTFKT (pronounced “artefact”) last year.

According to CNET, owners are able to perform certain online quests that will “evolve” the skins.

“Evolving a Skin will burn the previous Skin Vial,” RTFKT said.

“As you’ll choose to Evolve your Skin in different Evolution trees and Rarities, the EVO 1 skins will become more and more scarce.”

Anyone prepared to pay the steep price also gets a Snapchat filter so they can flaunt their wares in augmented reality at least.

The launch of the Nike Dunk Genesis Cryptokicks collection is the firm’s latest move into the metaverse, a new virtual world where we could all end up working and socialising one day.

Nikeland, the company’s very own metaverse store, opened its doors to virtual visitors in November.

NBA star LeBron James was among the first to hop over, where he coached other players.

In the first five months, almost seven million people worldwide also explored it via Roblox.

The move is hardly surprising given that experts believe the metaverse could be a $13trillion (£9.9trillion) opportunity in eight years.

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