In 2017, Jacindamania swept the nation, but this year the sparkle is gone, replaced by a strange and muted campaign
When “Jacindamania” swept the country three years ago, town halls, pubs and stadiums were crowded with supporters wherever Jacinda Ardern went. The charismatic but relatively unknown young Labour leader electrified the campaign, and the populace.
Young women daubed their faces with red paint and election fever gripped voters in a way never before seen in New Zealand, which usually prefers a more sedate style of politics.
