New Toys R Us stores have been opening across Britain as the children’s favourite makes a high street comeback.
The shops are opening within WH Smith stores, marking a return for the chain following its collapse in 2018.
The Toys R Us branches will supply toys made by brands such as Barbie, Bluey, Hot Wheels, Lego, Paw Patrol and Star Wars.
The famous chain collapsed into administration in 2018 and shut the doors to all of its 100 UK branches, before announcing plans for a relaunch in October last year.
The shops are opening within WH Smith stores, marking a return for the chain following its collapse in 2018
New Toys R Us stores have been opening across Britain this month
Toys R Us mascot Geoffrey the Giraffe is touring Toys R Us stores this summer
First up to open its doors was the store at WHSmith Monks Cross Retail Park in York, which opened on June 10.
The store in Broad Street, Reading, is also one of seven which have already opened. Other locations where branches have opened are Cheltenham, Cwmbran, Oxford, Poole and Solihull.
Branches in Canterbury and Chelmsford are set to open tomorrow.
Sean Toal, managing director, WHSmith High Street previously said: ‘At WHSmith, we’re always exploring new opportunities to launch exciting, new product ranges to our customers on the high street, and our partnership with Toys ‘R’ Us certainly does this.
‘The brand has long been known for its exceptional range of toys and games and complements our existing offer well.
‘Across each of the nine locations, we have a great team of colleagues who look forward to welcoming many new and existing customers over the coming weeks and showcasing the new store layout.’
Simon Cartey, UK commercial director at Toys R Us added: ‘Our new Toys R Us shop-in-shops at WHSmith create the perfect home for Toys R Us as it returns to the UK high street shopping scene.
‘With this collaboration, we are not only bringing back the beloved Toys R Us experience but also providing convenient access to a wide range of toys and games.
‘Together, we hope to create a magical and joyful shopping destination for families across the country.’
