CUSTOMERS’ loyalties lie with their tea or coffee brand, hairdresser or barber and go-to supermarket.
A poll of 2,000 adults found 58% describe themselves as ‘loyal’ to things like their phone handset, sports team and car brand.
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Others are devoted to their favourite cosmetics, trusted trademark jeans and most admired beauticians.
Women are more loyal than men (63% compared to 52%) and older generations are more faithful than youngsters today (67% of 55-to-64 year-olds compared to 38% of those aged 18-24).
A spokesperson for Harvey Nichols, which conducted the study and created a ‘loyalty map’ of the UK, said: “Loyalty is a great quality to have.
“It is very important for brands to have a loyal customer base, which is why it’s valuable to show how much custom is appreciated with the likes of reward schemes.
“It is funny how some people can be so committed to a certain brand that they wouldn’t consider an alternative, even if they did end up having a bad experience.”
When it comes to friends, respondents look for someone who is trustworthy (57%), reliable (55%) and loyal (53%).
But the average person rates themselves as a meagre three out of 10 when it comes to their own dependability and devotion.
Just under three quarters (74%) own loyalty cards while 75% would class themselves as a repeat customer.
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The study found people are more likely to remain faithful to a brand if they are given good offers and deals (64%), the quality of the products is high (63%) and customer service is outstanding (59%).
And 25% of adults admit they consider points to spend in a store the biggest reward for their loyalty, followed closely by discounts off future purchases (22%) and vouchers (20%).
While over half (51%) would be more likely to shop online or in store at a retailer if they were offered a loyalty card.
On top of this, 70% are more likely to return to a store if they were treated like a valued customer.
Of those polled by OnePoll, 64% would expect some kind of reward after spending a lot of money with a company.
The spokesperson added: “It is interesting to see just how much loyalty cards influence a customer returning.
“People love to get money off items and in this current climate, every penny counts.
“If a brand you love and shop with all the time offers rewards and benefits, it is really worth taking the opportunity to make the most of it.
“You could save a lot of money in the long run on items that you love.”
WHERE BRIT LOYALTIES LIE THE MOST:
- With their tea/coffee brand
- Hairdresser/barber
- Supermarket
- Phone handset (Apple/Samsung etc.)
- Sports team
- Phone network (EE/Vodafone etc.)
- Car brand
- Cosmetics brand
- Jeans brand
- Beautician
Loyalty schemes are one of the best ways to save your hard earned cash. If you’re unsure which ones are best to join then find out more here.
Did you know you can swap Tesco Clubcard and Nectar points for three times extra at these shops and restaurants?
