NETFLIX is giving freeloaders a chance to move their profile off the account they’ve been sharing with everything in tact.
Users can now migrate their profile with all their recommendations and favourites to a different account.
Some might say it’s a gentle nudge by the Stranger Things maker as it prepares to come down hard on password sharing.
Earlier this year the firm revealed it could no longer turn a blind eye to the money saving trick in face of record subscription losses.
According to the rules, you’re only supposed to share an account with those you live with.
Netflix is positioning Profile Transfer as something needed when people move out or when you break up.
The streaming giant also claims it’s a “much requested” feature from users.
Everything including personalised recommendations, viewing history, My List, saved games, and other settings are all preserved as if nothing ever changed.
“No matter what’s going on, let your Netflix profile be a constant in a life full of changes so you can sit back, relax and continue watching right from where you left off,” said Timi Kosztin Product Manager in Netflix’s Product Innovation team.
The firm has began rolling the option out to users globally from today.
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Netflix recently unveiled a new ad-supported plan for £4.99/$6.99 in a bid to lure people back to the service.
The firm was forced to tightening its belt with job losses and the axing of some shows earlier in the year.
It comes amid fierce competition with new rivals like Disney+ bursting onto the scene.
A crackdown on accounts that are shared outside their household has already started, requiring people to pay extra if caught.
So far, it’s only being tested in five countries including Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic.
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