Exclusive: households cancelled almost 170,000 streaming service subscriptions in first quarter of 2023
British households stopped paying for almost 170,000 streaming services in three months of the year, as increasingly budget-conscious consumers embarked on a post-Christmas “subscription cull” that hit market-leader Netflix the hardest.
While TV fans flocked to hit shows The Last of Us, Clarkson’s Farm and You – the three most popular shows on subscription video-on-demand services in the first three months – 7% of British households cancelled at least one service in a new year spending cut.
The Last of Us (Sky Now)
Clarkson’s Farm (Amazon Prime Video)
You (Netflix)
Wednesday (Netflix)
The Rig (Prime Video)
The Mandalorian (Disney+)
Star Trek: Picard (Paramount+)
Ginny & Georgia (Netflix)
Tom Clancy’s Jack Ryan (Prime Video)
Unforgotten (ITVX)
