NETFLIX on Thursday announced a new feature that helps kids find new shows and movies.
The “mystery box” lets Netflix choose what to watch for you – saving you the time-wasting agony of searching for something yourself.
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It’s a tot-friendly version of the shuffle button introduced by the U.S. streaming giant last year.
In a blog post, Netflix said the new tool is intended to be a “fun and safe space” for kids to discover their next favourite series and films.
“Kids are drawn to what they love — their favourite toys, foods, songs — and it’s hard to get them to try something new,” the firm wrote.
“We hope that kids will love the surprise and delight of revealing the next show or film recommended for them.”
Mystery box is rolling out to users worldwide now.
To try it out for yourself, log in to a kids profile on the Netflix app on your TV.
In the “favourites row” at the top of the homepage, a new sparkly icon with a question mark will appear.
“Hover over the sparkly ‘mystery box’ to discover a title that is ‘new for you’! And voila, it’s showtime,” Netflix wrote.
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Netflix is throwing money at kids’ content and features in a bid to diversify its audience.
The platform recently introduced the Kids Top 10 Row, which recommends children-friendly content, and new parental controls.
Elsewhere, it emerged this week that Netflix wants to start making live programmes for the first time in a desperate attempt to gain new subscribers.
The streaming giant is reportedly looking into live specials for unscripted shows and stand-up performances.
It all comes after Netflix revealed that it had lost more subscribers than it gained for the first time in a decade earlier this year.
So the firm is under pressure to find new ways of engaging more viewers.
The Stranger Things maker is also planning to ban password sharing on the platform in a bid to stem losses.
It’s thought about 100million accounts are shared with people outside of their household – something Netflix bosses have long turned a blind eye to.
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This post first appeared on Thesun.co.uk
