The controversial concept of willing your goals into existence has leapt in popularity since Covid began. But how do you do it – and can it help you realise your dreams?
In the first months of the UK’s spring 2020 lockdown, Jennifer Doyle, a teacher and single mother, was at a low point. “I was in a bit of a hole, struggling to cope on my own and focusing only on the negatives of my life,” says the 39-year-old. “Then – during a Zoom quiz, of course – my friend said I should look into manifestation to help. I did – and my energy totally shifted. I started thinking about what I wanted from life, rather than what was wrong with it.”
Doyle was not alone. In early July 2020, Google Trends reported a peak in searches for “manifestation”, which is often described as a way of willing your goals into existence. In the past 22 months, the website Life Coach Directory has seen a 450% rise in potential clients searching for manifestation techniques. On TikTok, the hashtag #manifestation has 13.9bn views. It is part of the huge wellness market, which is worth about £1.1bn.
