When you’re as rich and famous as they are, an ego-fuelled row over tech platforms just isn’t enough
It’s a testament to just how strange our shared reality has become that two of the richest and most powerful men in the world can claim a willingness to fight each other in a “cage match” and they are immediately taken seriously.
All it took was for Elon Musk to tweet out the suggestion, which Mark Zuckerberg quickly agreed to. The prospect of the fight has hung over their bickering about the launch of Zuckerberg’s Twitter competitor, Threads. Both have reportedly been in touch with Dana White, the president of the Ultimate Fighting Championship, to organise the bout. White, ever the hyperbolic carnival barker, recently sported a T-shirt advertising the match, which he claims could be “the biggest fight ever in the history of the world”.
Ben Fowlkes is a sports writer who has covered fight sports since 2016 in USA Today, Sports Illustrated, and The Athletic
