Retailer switches to best-before dates, urging customers to use ‘sniff test’ before pouring good milk away
Marks & Spencer has become the latest big retail name to remove use-by dates from its fresh milk in an attempt to prevent millions of pints that are still safe to consume being poured away.
With milk ranking as the third most wasted food in UK homes after potatoes and bread, M&S will encourage customers to use the old fashioned sniff test to judge whether their dairy is still drinkable, by replacing use-by labels with a best-before date.
