The ‘not illegal’ woes of daytime telly are gripping the nation. Who better to opine than our squeaky-clean representatives?
Total and utter indifference on behalf of the ITV share price today, despite the UN formally designating This Morning a failed state. As you might be dimly aware, the daytime show is in disarray to the point of anarchy, unable to control its populace and beset by previously spurned warlords making significant territorial gains across the border from GB News. So the share price stability is the best news ITV has had all week. After all, any company where the behaviour of one half of one sofa is remotely market-moving would surely be moments away from going tits-up.
But it says so much about this great nation of ours that there are botched UK military interventions we’ve now heard less about than This Morning. Barack Obama famously judged what David Cameron allowed Libya to become as “a shitshow”. But had Obama, I wonder, ever watched Eamonn Holmes deliver a landmark drive-by in which he explained how Thursday nights were “playtime” for Phillip Schofield and his young lover? I think it could have put things into perspective.
Marina Hyde is a Guardian columnist
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