MORRISONS shoppers have been left shocked over the price of instant coffee.
The supermarket giant has been slammed over the “insane” cost of Nescafe Gold Alta Rica coffee.
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Posting on the Facebook group Extreme Couponing and Bargains UK, Angela Howells-Owen said: “Popped into Morrisons yesterday to pick some coffee up (Nescafe Alta Rica) and got to the till and it scanned at £9.00.
“I obviously queried it and they said it was correct! Got a refund and went to Home Bargains.
“Just sharing in case any body else buys it as part of a big shop, I don’t always check.”
Indeed the coffee is priced at nearly a tenner on the Morrisons website.
The supermarket is charging customers £9 for a 190g jar of the Alta Rica instant coffer.
But that’s £3.50 more expensive than you can get at other supermarkets including Asda, Ocado, Tesco and Waitrose and Amazon, where you’ll pay £5.50.
The Morrisons price works out at £4.74 per 100g. It’s also selling a 90g jar for £4.75.
While it might look cheaper it actually works out pricier than the £9 jar as it costs £5 per 100g.
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It just goes to show that you should pay close attention to the price per weight, rather than price alone.
In response to Ms Howells-Owen’s post, Aileen McCallum slammed the supermarket and said: “Morrisons is starting to take the p**s with their prices on just about everything.
“And I’m not talking about five to 10p. Sometimes it is quite a bit extra. Soon mounts up if you’re purchasing quite a few items.
“My dog’s food has gone up 60p in a couple of weeks, a Morrisons’ loaf from 45-89p. Then had the cheek to put it on offer at 85p. Although it’s my closest, I’m gonna start shopping elsewhere.”
Another customer said: “I stopped shopping there, I was a loyal customer for years. But cannot justify these insane prices.”
Morrisons said: “This is an unprecedented period of inflation and we are doing everything we can to keep prices down for our customers, including growing our entry range ‘Savers’, offering free meals for children in our cafes and investing in our My Morrisons loyalty scheme.
“We believe we are competitive across the store with good standards, pricing and availability.”
Indeed, the prices of instant coffee is soaring and five best-sellers have risen by an average of 19% at four supermarkets.
For example, Kenco went from an average price of £4.25 in 2021 to £5.38 in 2022.
But data from the ONS reports that the average price of instant coffee per 100g has stayed pretty level since last October – fluctuating between £3.02 and £3.39.
Other food prices are fueling rampant inflation and it’s pushing supermarkets to up their prices on a whole host of products.
The Sun has covered the supermarket foods going up in price the most – and the four that are falling
Below we list how much Nescafe Alta Rica costs at a whole host of retailers.
Prices may vary day to day as well depending on what deals are on, so make sure you check – and look out for delivery costs too if you’re ordering online.
There’s a handy comparison site – Trolley.co.uk – which compares the prices of 130,000 products across 14 major supermarkets.
The Latest Deals app also lets you search items and lets you compare prices at several supermarkets to see where it’s cheaper.
Amazon
Amazon sells the 190g jar of Nescafe Alta Rica instant coffee for £5.50.
This works out at £2.89 per 100g of coffee or £28.90 per kg.
Customers can also pick up a 95g jar for £3.
Asda
Asda sells the 190g jar of Nescafe Alta Rica instant coffee for £5.50.
This works out at £2.89 per 100g of coffee or £28.90 per kg.
Customers can also pick up a 95g jar for £4.50.
B&M
B&M sells 100g jars of Nescafe Alta Rica instant coffee for £3.49.
This works out at £34.90 per kg.
So it’s not the cheapest option when it comes to value per 100g of coffee.
Customers would save more in the long term if they were to buy a 190g jar for £5.50.
Iceland
Iceland only stocks the smaller 95g jars of Nescafe Alta Rica instant coffee.
These cost shoppers £3.50.
But these are great value for money if you’re only after a small jar when compared to other retailers.
Morrisons
Morrisons sells the 190g jar of Nescafe Alta Rica instant coffee for £9.
This works out at £4.74 per 100g of coffee or £47.40 per kg.
Customers can also pick up a 95g jar for £4.75.
Sainsbury’s
Sainsbury’s sells the 190g jar of Nescafe Alta Rica instant coffee for £8.50.
This works out at £4.47 per 100g of coffee or £44.70 per kg.
Customers can also pick up a 95g jar for £3.
Tesco
Tesco sells the 190g jar of Nescafe Alta Rica instant coffee for £6.50.
However, Clubcard members can get the same jar for £1 less at £5.50.
This works out at £2.89 per 100g of coffee or £28.90 per kg.
The supermarket doesn’t stock the smaller 95g jars.
Try own-brand instant coffee to cut costs
The Sun has compared the cheapest own-brand coffee on offer so you don’t have to.
With prices starting from 95p per 100g from Lidl – you’d be nuts not to give it a go.
A typical 100g jar of Nescafe can cost upwards of £2.75 – nearly three times more expensive than the cheapest own-brand counterpart.
Our full taste test includes coffee from Aldi, Asda, Lidl, Morrisons, Sainsbury’s, Tesco and Waitrose.
