MISSGUIDED could be sold to Chinese fashion retailer Shein.
High street billionaire Mike Ashley is in talks to sell the online clothing label.
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Both companies are in negotiations about a deal, according to reports from Sky News.
It would be Shein’s first purchase of a British fashion brand.
According to city sources, Sky reported that discussions have been happening for several weeks.
Though there is no indication of whether a sale will actually happen at this point in time.
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