MILLIONS of Tesco shoppers will have the chance to earn extra Clubcard points worth up to £100 with new “challenges”.
The supermarket giant is is shaking up its loyalty scheme to give customers more opportunities to earn points.
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Three million Tesco shoppers will be invited to take-part in its new AI-powered game “Clubcard Challenges”.
If they accept, they will receive 20 challenges that have been personalised just for them.
The challenges will vary for each participant and can range from “spend £20 on our Summer BBQ range over the next six weeks” to “spend £10 on plant-based meals”.
If a customer completes the challenge, they will be rewarded with extra Clubcard points.
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Of the 20 offers available, customers can choose the ten they most want to complete and get a maximum reward of £50 in Clubcard points.
Shoppers could bump the price up to £100 if they chose to spend the vouchers with one of Tesco’s 100 reward partners.
Its partners including restaurants like Prezzo and Pizza Express and attractions like Thorpe Park and Cadbury World.
The campaign will begin on May 20 and last for six weeks, ending on July 1.
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Tesco is working with EagleAI to deliver the new scheme.
Lizzie Reynolds, group membership and loyalty director at Tesco said: “We are constantly looking for ways to make Clubcard work harder for our customers.
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“With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.”
It comes after Tesco made a huge change to receipts leaving customers furious.
The supermarket axed a survey site that rewarded customers with Clubcard points and a chance to win a £1,000 voucher.
Plus, Tesco has made a big change to its Clubcard promotions following a legal row with Lidl.
Tesco lost its appeal against a ruling that it infringed the German discounter’s trademark over the use of a yellow circle on a blue background.
Plus, Tesco has started adding unit pricing to its Clubcard price labels on shelves.
Unit prices make it easier for shoppers to compare similar items of different sizes and choose the best deal.
Tesco told The Sun that the roll out of unit prices on Clubcard-promoted items is now underway in all its 2,866 stores.
How does the Tesco Clubcard scheme work
Tesco’s Clubcard scheme allows shoppers to earn points as they shop.
These points can be turned into vouchers for money off food or other reward partner schemes.
Each time you spend £1 in-store and online, you get one point when you scan your card or app.
Drivers using Clubcards now get one point for every two litres spent on fuel.
One point equals 1p, so 150 points gets you £1.50, for example.
You’ll need a minimum of 150 points to request a voucher.
These vouchers can either be worth the face value to spend in-store at Tesco, or you can double their worth to spend at reward partners, including restaurants, and on days out.
Loyalty card holders can also get cheaper prices on over 8,000 items thanks to Clubcard Prices.
These Clubcard prices save the average member £351 on their annual shop, according to Tesco.
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Shoppers can use Clubcard vouchers in-store and online to save money on their Tesco shop.
If you decide to use your vouchers for your Tesco shop, every 150 points can be exchanged to the value of £1.50.
Supermarket loyalty schemes – which has one?
MOST UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.
Here we round up what saving programmes you’ll find at the big brands.
- Iceland: Unlike other stores, you don’t collect points with the Iceland Bonus Card. Instead, you load it up with money and Iceland will give you £1 for every £20 you save.
- Lidl Plus: Lidl customers don’t collect points when they shop, and are instead rewarded with personalised vouchers that gives them money off at the till.
- Morrisons: The My Morrisons: Make Good Things Happen replaces the More Card and rewards customers with personalised money off vouchers via the app.
- Sainsbury’s: While Sainsbury’s doesn’t have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops. You need 200 Nectar points to save up £1 to spend on your card. You need to spend at least £1 to get one Nectar point.
- Tesco: Tesco Clubcard has over 17million members in the UK alone. You use it each time you shop and build up points that can be turned into vouchers – 150 points gets you a £1.50 voucher. Here you need to spend £1 in Tesco to get one point.
- Waitrose: myWaitrose also doesn’t allow you to collect points but instead you’ll get access to free hot drinks, and discounts off certain brands in store.
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