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The controversial reign of Mike Ashley as the head of Frasers, the owner of Sports Direct, will come to an end in May 2022, the company has announced this morning.
The group’s elevation strategy is transforming the business and receiving positive feedback from consumers and our brand partners, especially on projects such as the new Oxford Street Sports Direct which opened in June 2021.
The board consider it appropriate that Michael leads us forward on this increasingly successful elevation journey.
