The Cambridges are proving to be experts at self-marketing. Sorry about that, Harry
When will William and Kate admit that the Harry and Meghan hoo-ha has been great for them? As the dust storms continue to billow from the Oprah Winfrey interview, presumably the Sussexes are exactly where they want to be, generating big-bucks deals (Netflix/Spotify/“wellness”) from their £11m property in Montecito, Santa Barbara. However, hasn’t it also been rather good for the Cambridges? They appear to have morphed from a rather drab, stiff, prematurely middle-aged couple into a veritable beacon of royal decorum cum quasi-middle-class decency. There’s a palpable feeling that the media/public – leastways, the royalist media/public – is behind them like never before, applauding their every move. Sure, it was always so, but, post-Oprah, there’s been a tangible turbo-boosting of the Cambridges’ profile. Call it what it is: a pushback.
Cue last week’s video celebrating their 10th anniversary. Any other couple forcing others to celebrate their decade-long tru luv would have you demanding a bucket to retch into. The snarky Brit temperament being what it is, some might even ask: “What’s with all the PDA – are you guys getting a divorce?” But this was no public display of affection, it was marketing and the Cambridges are suddenly getting very good at it. Maybe even better than You Know Who.
