Fight night: Thiago Moises of Brazil punches Mitch Ramirez in their lightweight fight in Las Vegas earlier this month
Smith & Nephew has linked up with the Ultimate Fighting Championship (UFC).
The FTSE 100 medical equipment firm, founded in Hull in 1856, develops technology for surgeries such as repairing soft tissue injuries and degenerative joint conditions. It also makes hip and knee replacements.
UFC is an American mixed martial arts promotion company based in Las Vegas, which hosts around 40 fights a year and has more than 700 m fans worldwide.
Smith & Nephew products and technology will be used at UFC’s Performance Institutes in Las Vegas, Shanghai and Mexico City.
The organisations will collaborate on original content for UFC’s social media channels, which have more than 259m users.
UFC athletes will take part in Smith & Nephew marketing campaigns. Smith & Nephew sports medicine president Scott Schaffner said: ‘We are proud to partner with UFC and share a common goal to get patients back in the game quickly, safely and effectively.’
UFC global partnerships vice president Robby Miller said: ‘Through hard work, significant investment, and groundbreaking innovations like the UFC Performance Institute, UFC has become the industry leader in athlete health and safety in combat sports.’
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