The director has mounted a spirited attack on those who insist on branding cinema – and all art – as a commodity
I have long harboured an irrational loathing for the word “content”, especially when used as a casual stand-in to mean something like a film, a television show, or a piece of art or music.
I suspect that often when people use the word it is to make them feel as if they’re in Succession, when it’s more like we’re all languishing in an endless episode of The Apprentice. It is representative of the kind of insidious business speak that has become normal for non-business people to say, like “personal brand”, or “blue-sky thinking”. Don’t get me started on touching base.
