Marks & Spencer has unveiled a partnership with Clinique, one of the world’s biggest skincare and make-up brands, to sell products both in-store and online.
Around 500 Clinique products will be available for free next-day delivery through the M&S website as well as for click and collect across 700 locations from the summer.
Additionally, 34 M&S stores will have Clinique counters and another 40 will have bespoke product displays. Actress Emilia Clarke is the skincare brand’s global ambassador.
Tie-up: Beauty brand Clinique, which is promoted by actress Emilia Clarke (pictured), is to sell its products in Marks & Spencer stores and through its website
The deal comes as M&S continues to reinvent itself as a selling platform for third-party brands.
Last year, the company struck deals with popular womenswear brands Joules, Phase Eight, Hobbs and Seasalt to sell their products online and in-store.
It has also agreed tie-ups with Ghost, Fat Face and White Stuff and bought a 25 per cent stake in Nobody’s Child and purchased upmarket fashion label Jaeger out of administration.
The deals form part of a strategy by chief executive Steve Rowe to revitalise the business.