Back to black: During its 40-year history Marc Jacobs has called on celebrities including Kendall Jenner (pictured)
Marc Jacobs has returned to profit in the UK in another turnaround success for the French luxury giant LVMH.
The firm is back in fashion following years in the doldrums when the brand lost its way and sales tumbled.
Since 2017 the firm has been led by Eric Marechalle who moved from LVMH-owned Kenzo. Marechalle has restructured the business by cutting costs and scaling back its runway collection.
As a result the business is flourishing once again and remains another example of how Bernard Arnault – Europe’s richest man – has turned around struggling brands under his LVMH empire that is home to Christian Dior, Louis Vuitton and Hennessy.
The French luxury giant bought a 96 per cent stake in Marc Jacobs International in 1997.
Its latest accounts showed it swung back into a profit of £258,000 in 2022, having racked up a £51,000 loss the year before.
During its 40-year history Marc Jacobs has called on celebrities including Kim Kardashian, Kendall Jenner and Victoria Beckham to market its products. Actress Helen Bonham Carter and supermodels Naomi Campbell and Kate Moss have featured in ad campaigns.
Marc Jacobs is cashing in on its signature Daisy perfumes, jewellery and tote bags. It has 280 stores across 60 countries and employs 1,300 people.
