SANDWICH chain Pret A Manger has got itself in a right pickle by charging £7.15 for “Britain’s worst-value baguette”.
The eat-in price tag has been slapped on Posh Cheddar and Pickle products at a London Tube station outlet.
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Furious customers blasted the chain’s pricing on social media, branding it a “rip-off”.
Leyla Hayes wrote: “They’re taking the p**s. . . . that’s what’s happening.”
Scott Dixon fumed: “I would refuse to pay it.
“I never have, never will. Everything’s a rip-off in this country.”
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And Steve Blower added: “Sometimes you reach the conclusion that a brand that you used to like is no longer what it was.”
Glenn Boycott joked: “That must be Britain’s worst value baguette. For that price you could buy enough to make ten of them.”
The sandwich is nearly £1.50 cheaper if customers are signed up to Club Pret membership for £30 a month — but still costs £5.72 to eat in at the High Street Kensington station branch.
A Pret spokeswoman insisted the £7.15 price, or £5.95 to eat out, was only in transport hubs and most customers buy the baguette to take away for £4.95 in non-station outlets.
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She added: “Like all businesses, we are facing intense cost pressures, which we are trying to absorb as much as possible.”
A Financial Times probe this year found most Pret sandwich prices had soared by more than a third since the start of 2022 — more than double the rate of food inflation.
My grub’s roll model
THE crust-of-living crisis means Pret demands £7.15 for a Posh Cheddar and Pickle baguette — so I made my own for £1.50.
After a trip to the shops, I filled a 55p baguette with a 50p slice of cheese, a 23p red onion and a dash of pre-washed watercress.
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I added a squeeze of mayo and a healthy dollop of Branston Pickle, spread evenly throughout.
My DIY rendition of the Pret baguette matched it step for step — there was barely a taste difference.
With dine-in prices almost five times the cost of making it at home, it’s no wonder that hungry punters are so cheesed off.
