A MAJOR supermarket is offering a huge discount off weekly shops to millions of Brits.
Everyone’s favourite frozen food shop Iceland has introduced the unmissable deal to help people who could find themselves vulnerable during the cost of living crisis.
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The chain are giving customers 10 per cent off groceries each week at all Iceland stores and The Food Warehouse sites – also owned by Iceland.
All you need to do is go shopping on a particular day and be within a certain age category.
The discount applies to anyone aged 60 and over and can be redeemed every Tuesday.
You also need to make sure you have an Iceland Bonus card – which is a free loyalty scheme – to snap up the offer.
If you hit all of the criteria, you simply just need to head to your nearest store with proof of age.
You can use a driving licence, senior bus pass, senior railcard or a freedom pass – but this can only be used in London shops.
The deal can be redeemed on all items and will be deducted from your total spending.
But if you live in Scotland or Wales, you cannot get the discount on alcohol.
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The extremely helpful voucher was launched in May last year – with many people not knowing it was available.
It comes after Iceland teamed up with the Rothesay Foundation, which seeks to improve quality of life for older people.
Chief exec Addy Loudiadis said: “We hope our vouchers will provide a small amount of relief to the growing number of older people living in real financial difficulty in the UK.
“Going forward, we are committed to working with brilliant partners like Iceland to help as many pensioners as possible get access to their full benefit allowances.”
You can find your nearest Iceland store here and the nearest The Food Warehouse here.
