A MAJOR high street fashion brand has launched at over 500 Asda stores across the UK in a new partnership.
Shoppers at the supermarket chain are now to buy hundreds of Claire’s accessories and jewellery products in store.
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The two big names announced the partnership today following a successful trial in 10 shops back in 2020.
Asda shoppers are able to browse the huge range of hair, cosmetics and fashion accessories from today.
There will also be seasonal ranges available for big events like Christmas and back-to-school season.
More than 500 of Asda’s 633 stores nationwide are now selling Claire’s products across the country.
You can search for your nearest shop with a Claire’s concession using the search locator tool and ticking “Claire’s”.
Asda said it hopes the partnership will mean shoppers can “save time and money” by having the range in the same place as they do their weekly grocery shop too.
“By joining forces with exciting and beloved brands like Claire’s, customers who visit our stores are provided with not only convenience but also access to a greater product choice from brands they love, enabling them to complete more shopping missions in one location,” said Alison Grainger, senior director for retail planning and proposition at George.
The range is only available at the selected 500 stores at the moment, and shoppers won’t be able to buy it online.
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Claire’s currently has around 300 standalone stores in the UK, with 2,300 across world.
The news comes after Asda recently announced the closure of eight “mini” B&Q stores within Asda shops.
Asda said it was considering different options about what to do with the free space.
The mini stores started closing from March 11.
Asda isn’t the only supermarket making changes to stores.
Iceland has announced a partnership with Just Eat meaning some customers will get their groceries to their door.
Plus, Morrisons has slashed prices on 460 products including beef mince meat, crumpets and floor wipes.
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